About Us

Built by Experienced Marketplace Managers

We spent years managing Amazon Sellers Accounts and understand first-hand how difficult it is to get insights needed to operate well on Amazon. We decided to build a tool to put Amazon Seller Insights at our fingertips to make better decisions and then we decided to open it to other Sellers

We are driven by a mission to make data super easy to access and actionable in all the ways Seller Central and other Amazon applications fall flat.  Amazon Channel performance should be easier to understand and you shouldn’t have to pay for tools or features that don’t work well.


Year we were founded


Monthly Amazon data points processed


Team Members working to make our product great

Our approach

Customer First Insights

We spent a lot of time thinking about data presentation to make sure presentation of information is clear and powerful so you can spend less time making sense of your data and more time taking action.

The human element

What's our secret? Great people.

Our incredible team is made up of experienced marketers, Amazon Sellers, Analysts, Software Engineers, User Experience Designers and Business Operators with deep marketplace and eCommerce experience

Our Values


We hire smart people who are skilled and then trust them to do great work and ask for help when needed.


We work together to overcome team and individual challenges in supportive and positive ways and we know this leads to a better a company and product for customers.

Continuous Improvement

We support ongoing learning and we encourage our team to "fail fast" to learn from our mistakes and emphasize a culture of sharing across teams on new processes, methods and processes.


We believe in being open and honest with each other and when present insights and updates to customers.


We are excited about working everyday to make data more accessible to our customers.

Customer Commitment

We believe in developing relationships with customers that supportive and valuable, not transactional.

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